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What is scientific advertising by Claude Hopkins?

Scientific Advertising by Claude Hopkins is a book written in 1923 about new advertising strategies. Today, the term scientific advertising has a larger meaning with advanced technologies giving marketing and advertising much more information from 'big data' in order to make better decisions.

What is scientific advertising?

Overall, “Scientific Advertising” is a comprehensive guide to advertising that emphasizes the importance of data-driven decision making and testing. It provides valuable insights and practical advice for marketers and advertisers looking to improve the effectiveness of their campaigns.

What are Science World ad campaigns?

Science World has a number of innovative and interesting ad campaigns, the two most recent are the "We Can Explain" and "Now you Know" campaigns. The goal of these campaigns is to engage the general public with science in a way that is both thought-provoking and fun. I think that these are advertisements that we can all get behind...

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